Registration Opens May 1, 2026

Are you ready to create an unforgettable client experience and build a sustainable, profitable photography business? 

When you sell digital files, you lose control over the quality of your work, leave money on the table, and risk your images sitting forgotten on a hard drive. In this class, I’ll show you how to break free from the digital trap and embrace a full-service approach with In-Person Sales (IPS). By selling beautiful, tangible products like wall art and albums, or even digital files (yes, I sell those too, but in a tangible way), you’ll elevate your client experience, increase your income, and distinguish yourself from commodity-based, and AI offerings.

Join me to discover how IPS can help you connect more deeply with your clients, build a sustainable business, and have your clients raving about, and sharing, their experience with you. 

Tracy Allard is a self-described escapee from the corporate world who traded an international sales management career for photography after accepting an early retirement package in 2013. What began as a long-dormant creative interest quickly became a full-time pursuit, leading to the launch of Penny Whistle Photography in Carrollton, Texas. Now celebrating 10 years in business, Tracy serves the greater Dallas–Fort Worth metroplex with family, high school senior, pet, equine, and branding photography, along with corporate headshots and commercial imagery.

Tracy earned her Certified Professional Photographer (CPP) designation in 2018 and her Master of Photography degree in 2023, and Photographic Craftsman in 2025. Her work has been recognized at the local, state, and international levels - including a Gold Medal at IPC and a top-three finish in the international Kennel Club Dog Photographer of the Year competition. A native of New Hampshire and lifelong animal lover, Tracy grew up surrounded by an eclectic mix of animals and continues that tradition today with a rotating cast of dogs and foster pets. She proudly donates her time and talent to DFW animal shelters, rescue groups, and her local Special Olympics chapter.