It’s been a helluva a year and we are all ready for a fresh start!  As we face an uncertain 2021, the only thing we can be sure of is that we will need to adapt.  How do we best do that and come out on the other side better than ever?  With the street cred to talk knowledgeably on this topic and the photographic degrees to back it up, join Monica Sigmon (of Sigmon Taylor Photography) as she presents ideas and inspiration to propel us forward.  From belt-tightening our businesses, to marketing strategies and ideas to help keep and earn clients, she’ll share her experience of building a sound and successful studio for the past two decades.  Sigmon Taylor isn’t going anywhere…they’re here to stay.

We begin at 7:00 p.m. CST

Monica opened her Williamsburg studio in 2000 and quickly built a successful business with a reputation for excellence and cutting-edge imagery. She has earned the prestigious Craftsman and Master’s Degrees from the Professional Photographers of America, was named Kodak’s Photographer to Watch in 2007 and is currently serving as a Creator-in-Residence for Sony.

Monica is a popular speaker and travels to speak to professional photographers around the country. She has earned the reputation for providing entertaining programs that focus on marketing and building your brand; energizing seasoned studio owners and inspiring new photographers alike.

Building on the general principles shared Tuesday evening, Wednesday will be spent examining specifics and actionable ideas that you will be able to implement immediately to get 2021 off to a great start.  By sharing how to build an unrivaled client experience from start to finish, Monica will arm you with techniques and tools to make this your best year yet. 

Topics will include: Building A New Luxury Product Line (Monica will share more about her Black Label portraits), Creating Detailed Client Storyboards to Ensure Successful Sessions and Sales, Exceptional Service Points, and Artist Projects.  Come ready to take lots of notes and leave armed and ready to have your best year yet!

Sarah Edmunds has been a portrait, commercial and wedding photographer for nearly a decade, specializing in luxury wedding in fine art portrait, with occasional forays into fashion and advertising. She is WPPI Master and Judge, SWPP Fellow, Judge and regular speaker, and named SWPP Fashion Photographer of the Year 2019, Avant-Garde Photographer of the Year 2019, Maternity Photographer of the Year 2020 and Advertising Photographer of the Year 2020. In 2020 she received over all Advertising Award at 2020 SWPP International Print Competition and the WPPI Grand Award for Creative Portrait online.

Her work in wedding, fashion and portrait photography has been featured online and in printed publications around the world, her commercial and advertising photography on billboards and magazine covers.

Sarah teaches lighting, portraiture and retouching two photographers around the world and is the founder of Love Edits (www.love-edits.com), a boutique editing and retouching service for professional portrait and wedding photographers.

Master the “Fine Art” of portraiture using natural light, simple studio light and Sarah‘s editing and retouching secrets. This intense full day workshop will inspire you and show you how to understand and shape light, colors and mood to discover and create YOUR vision of portraiture.

Morning: Lighting, color and posing of Portraiture with Fine Art feel

Afternoon: Retouch Intensive

We begin at 7:00 p.m. CST