Pricing

Your Foundation for Profitability

Ann Monteith literally wrote the book on pricing photography. She is the industry's most knowledgeable expert on pricing for profitability, and in this program segment, she will demystify both the art and science of pricing portrait and wedding photography according to the industry standards she helped to develop.

• The mechanics of pricing
• What you need to know about profit margins
• Aligning your price list with how you shoot
• Automating pricing
• The rights and wrongs of session fees
• Creating price lists that support your sales system

Marketing

A Plan for Your Brand

Under the guidance of Mark Weber and Ann Monteith, you will create a written plan based on a firm brand-building foundation that allows you to:

• Refine your business concept
• Identify your target market
• Establish your marketing advantage
• Understand the 5 most important elements of branding
• Clarify your marketing message
• Establish a strong business identity and marketing style
• Create strategies to exploit:
  • opportunity marketing
  • client acquisition
  • client education
  • relationship marketing
  • Internet marketing
  • Year-round marketing campaigns

Selling

Making Selling Relaxed and Predictable

After relating how pricing must be tied to selling, Ann Monteith will teach and demonstrate these vital sales strategies and techniques:

• Creating a selling plan that relieves sales anxieties
• How to communicate the value of artful photography to clients
• How to reset your client's expectations about price
• Mastering the art of shooting with the sale in mind
• Establishing sales average targets
• Identifying obstacles to sales
• Three keys to profitable portraits sales
• Selling with integrity
• The importance of creating an "expectation of sale" for clients
• Facilitating the sale through projection

The program will conclude with a live demonstration of how to use ProSelect to improve your sales and simplify your workflow.