How to sell a big (_(_) album!
Join 4 time PPA Diamond Level Photographer of the Year and 8-time winner of the WPPI Wedding Album of the Year Award winner for in depth understanding of how to shoot for a large profitable wedding album. Jerry will share his vision, philosophy and design process of some of his latest albums that will help you shoot with more purpose to tell a complete story on the wedding day.
What do you say if your clients want to create the album themselves? What if they want jpegs only? Who designs the album? How is it sold? How do you upgrade your clients to a larger album? Jerry will answer all these questions and more and prove that there is more creativity in business than there is in photography. Jerry will even show you an album planning session he recorded over Skype with a real couple. Jerry will also share his "pricing formula" that will help maximize your album sales to figures you have only dreamed of. You will be inspired, challenged, educated and entertained by one of the industry’s brightest stars.
Bio
Widely regarded as one of the top five wedding photographers in the world, Jerry Ghionis’ theatrical and iconic images have redefined modern wedding photography. Jerry is based in Melbourne, Australia and Beverly Hills, California and travels frequently on international photography assignments and speaking engagements. He won the WPPI Wedding Album of the Year for eight times among his long list of accolades and WPPI included Jerry in their Top Five Wedding Photographers in the World. Jerry was also named as the 2011 Australian Wedding Photographer of the Year by the AIPP (Australian Institute of Professional Photography). Jerry was named in the first ever list of Top Ten Wedding Photographers in the World by American Photo magazine. For four years in a row Jerry has achieved the PPA Diamond Level Photographer of the Year Award and he also won the 2009 SWPP (Society of Wedding and Portrait Photographers) Photographer of the Year. In 2011 Jerry was named by PDN magazine as one of the top photography workshop instructors in the world. Creator of the Ice Society (an educational website for photographers) and designer of the Ice Light, Jerry is a rarity in the industry where his natural photographic talent is matched only by his business acumen and his ability to teach and inspire others.
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