For the most part, we’re all working with the same set of tools - light, post-production, a camera and lenses, etc. What separates the good from the great? Beyond learning how to use your tools, “the greats" have style and - most importantly - a unique voice. 

The process of honing these things is different for everyone - it comes from experience and effort. Chris talks though his process and what goes into his creative decision making. Photography is part visual communication and part personal creativity. There is no right or wrong way - only what works for you.